Start-up events company in SG
When Michele from Happy Curators came to me, she was new to social media and needed help promoting her first pop-up market. She faced the challenge of attracting both vendors and visitors, all with zero budget for ads.
To tackle these challenges, we developed a simple yet effective content strategy within one month:
We focused on content for two key audiences – vendors and visitors.
Created a key visual theme that was used consistently across all social media.
Highlighted the founders' story to build connection and trust.
Produced comprehensive guides to inform the audience about what to expect on the event day.
The results were impressive:
Michele went from reaching out to vendors manually to receiving daily enquiries without spending on ads.
Social media metrics saw a significant boost:
Accounts Reached: Up by 85.6% to 2,900.
Accounts Engaged: Up by 261% to 141.
Total Followers: Up by 48.8% to 189.
One of our TikTok videos went viral, amassing 205K views organically.
The event attracted a large crowd despite its remote location.
