tuition centre for IB / A Levels / O Levels
When Ashley from Axiom Education engaged us, they were struggling with their previous social media agency. They had numerous ideas but lacked clarity on what worked. They needed to increase engagement, get students familiar with their brand, promote their holiday program, and create educational content.
We developed a balanced content plan that featured a mix of selling points and common study problems, along with fun, trendy content from the students' point of view:
Educational Videos: Created videos explaining difficult concepts and answering common study questions.
Tutor Personalities: Showcased the tutors' personalities and their past student life to make them more relatable.
Trend-Based Content: Developed content from the students' perspective that leverages current trends to attract Gen Zs.
Promotional Content: Highlighted the benefits of Axiom’s programs and holiday courses to drive sign-ups.
In just one month of working together:
Post Views: Two posts generated nearly 10K views each organically.
Key Metrics:
Post Views: Increased by 459.4%, reaching 22K.
Profile Views: Up by 641.7%, reaching 356.
Likes: Doubled, up by 104.8% to 387.